Friday, January 23, 2009
A J'can Facebook Success Story
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SPRAWL TEES: MY FACEBOOK SUCCESS STORY:SALES UP 80%
Posted by Ingrid Riley on Monday, September 17, 2007 at 11:28 pm.
Kingston, Jamaica-My cousin who is 25, hip and in the know had been harassing me for months to go on facebook, I was already on myspace and hi5, and had my own blog, so it seemed a bit useless to be on yet another networking site.
One day I decided to try it and have been hooked ever since. It has allowed me to reach a market that I would not normally reach. I am in my late 20s and don’t party as much as I used to, especially now that I have my own business.
With facebook, I have gotten to people in the target demographic ages 15-25, people who are in school, and most who don’t yet drive. I have a delivery service so I take the goods to them rather than they come to me.
WHAT I DID:
For the summer, I had a summer special, dropping the price of the t-shirts from JA$1500/US$21 to JA$1000/US$14.
Created a facebook group
Joined a lot of groups, now 173 to get involved, observe, and interact.
Then I invited who I thought might be interested in my product, mostly males in the 15-24 age group. Primarily U.W.I, Utech and high school students, male. They would then contact me either by phone or email if they wanted to purchase my t-shirts.
As a part of my strategy for my brand, we have a thing called Sprawl love, where people take photos of themselves in their sprawl shirts and send them to me.
I also used the market place function temporarily for my summer special but I wouldn’t say it increased sales.
My stuff isn’t in any stores for many reasons (a) I didn’t get a welcome response from store owners and (b) I didn’t like alot of the retail methods - my brand is unique in that it speaks to a specific audience: young people and facebook as well as the internet is filled with that age group. Many of my target market don’t go out, they are either too young or don’t drive so getting around is difficult. They are also enthralled by the idea that is sort of collectors item, not something mass produced that can be found in every t-shirt store in Kingston.
I do most of my marketing online because it is easier , I also work a 9-5 and don’t have the time to go out and promote my product, as I am also a single mother so when I get home its all about my family. My sales as a result of facebook have gone up 80%. Marketing on facebook has also opened up another market for me - Jamaicans that live in the US.
I am launching my online store very soon and I am trying to continue to keep the brand very exclusive and not in any major stores.
Kesi Gardnerwww.sprawltees.com
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Filed under Caribbean Startups, Make Money Online, News & Trends.
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5 Comments on “SPRAWL TEES: MY FACEBOOK SUCCESS STORY:SALES UP 80%”
You can track this conversation through its atom feed.
Afifa says:
I love this story. Thanks for sharing it. I know lots of young entrepreneurs who could benefit from this information. Congrats on the success. The future is definitely the internet
September 21st, 2007 at 2:53 pm
kesi gardner says:
just want to update.my tees are now in a store. the heel bar 96 hope rd. as well as i am no longer doing the delivery service, but the internet still gives people an idea of the brand, it as if i have given them a presentation that they wouldnt get in the store. also before they buy the brand they can get a sense of what its all about. poeple like to feel associated to the product.
facebook has also given me a warning that i am spammin..so i have to slow down. i now have 1300 friend and 980 memebers of my facebook group to date.
December 7th, 2007 at 12:16 am
SPRAWL TEES: MY FACEBOOK SUCCESS STORY:SALES UP 80%
Posted by Ingrid Riley on Monday, September 17, 2007 at 11:28 pm.
Kingston, Jamaica-My cousin who is 25, hip and in the know had been harassing me for months to go on facebook, I was already on myspace and hi5, and had my own blog, so it seemed a bit useless to be on yet another networking site.
One day I decided to try it and have been hooked ever since. It has allowed me to reach a market that I would not normally reach. I am in my late 20s and don’t party as much as I used to, especially now that I have my own business.
With facebook, I have gotten to people in the target demographic ages 15-25, people who are in school, and most who don’t yet drive. I have a delivery service so I take the goods to them rather than they come to me.
WHAT I DID:
For the summer, I had a summer special, dropping the price of the t-shirts from JA$1500/US$21 to JA$1000/US$14.
Created a facebook group
Joined a lot of groups, now 173 to get involved, observe, and interact.
Then I invited who I thought might be interested in my product, mostly males in the 15-24 age group. Primarily U.W.I, Utech and high school students, male. They would then contact me either by phone or email if they wanted to purchase my t-shirts.
As a part of my strategy for my brand, we have a thing called Sprawl love, where people take photos of themselves in their sprawl shirts and send them to me.
I also used the market place function temporarily for my summer special but I wouldn’t say it increased sales.
My stuff isn’t in any stores for many reasons (a) I didn’t get a welcome response from store owners and (b) I didn’t like alot of the retail methods - my brand is unique in that it speaks to a specific audience: young people and facebook as well as the internet is filled with that age group. Many of my target market don’t go out, they are either too young or don’t drive so getting around is difficult. They are also enthralled by the idea that is sort of collectors item, not something mass produced that can be found in every t-shirt store in Kingston.
I do most of my marketing online because it is easier , I also work a 9-5 and don’t have the time to go out and promote my product, as I am also a single mother so when I get home its all about my family. My sales as a result of facebook have gone up 80%. Marketing on facebook has also opened up another market for me - Jamaicans that live in the US.
I am launching my online store very soon and I am trying to continue to keep the brand very exclusive and not in any major stores.
Kesi Gardnerwww.sprawltees.com
Share This
Filed under Caribbean Startups, Make Money Online, News & Trends.
--------------------------------------------------------------------------------
5 Comments on “SPRAWL TEES: MY FACEBOOK SUCCESS STORY:SALES UP 80%”
You can track this conversation through its atom feed.
Afifa says:
I love this story. Thanks for sharing it. I know lots of young entrepreneurs who could benefit from this information. Congrats on the success. The future is definitely the internet
September 21st, 2007 at 2:53 pm
kesi gardner says:
just want to update.my tees are now in a store. the heel bar 96 hope rd. as well as i am no longer doing the delivery service, but the internet still gives people an idea of the brand, it as if i have given them a presentation that they wouldnt get in the store. also before they buy the brand they can get a sense of what its all about. poeple like to feel associated to the product.
facebook has also given me a warning that i am spammin..so i have to slow down. i now have 1300 friend and 980 memebers of my facebook group to date.
December 7th, 2007 at 12:16 am
// posted by jazzofonik @ 1:30 PM 
How to Care for an Autistic Child
from wikiHow - The How to Manual That You Can EditThere is no uniform diagnostic for identifying what every autistic child should or can do. Autism is a spectrum disorder, which means that some children have vastly greater abilities in some or all areas than "classically" autistic children while still having the symptoms of autism. Autistic spectrum disorders include Pervasive Developmental Delay (PDD), Asperger Syndrome (AS), and Kanner-type (or classic) autism. There is no single test to diagnose autistic spectrum disorders, and no single cause has been identified. For many families, coping with the behaviors and abilities of their individual child is the most practical daily approach to managing and remediating this disability.
Steps
- If you have concerns that your child may be autistic, you should seek professional evaluation.
- Start keeping a notebook or journal about your child. A diagnosis of autism will require a developmental history. You may be asked to fill out questionnaires which ask about behaviors and development. Writing things down on a regular basis will help you remember when you noticed things. Keeping track of what works and what doesn't will also come in handy when you're trying to modify behaviors. The journal or notebook may also help start to identify patterns for difficult times and triggers for problems.
- Have the attitude that you're in it for the long haul. There will be days when progress is made and days when things seem to be going in reverse. Don't be discouraged. Sometimes finding out what isn't working can be as beneficial in the long run as finding out what does so you know what to avoid.
- Establish and keep a routine. Many autistic children are very independent, but rely on routine for security.
- Understand fixations. This can include stimming behavior[1] (staring at turning wheels, making repeated noises, etc) and topical obsessions (Star Wars, whales, the weather). Opinions vary on whether these behaviors should be tolerated, but controlled, or discouraged entirely. Tolerating these behaviors within controlled parameters can be a powerful tool in connecting with the child for educational, emotional, and social instruction. Relating new information to the child's interests may help the child be more accepting of new things. Using time to focus on interests as a bargaining tool may help when it comes to school.
- Find support. It does not need to be the caretakers of other autistic children, though that can be an especial help. Have trusted individuals who can provide childcare, a willing ear, or mentoring.
- See if your state department of health has a department for children with special health care needs. They may provide services on a sliding fee scale based on income. You may qualify for free services or reduced charges. (In Utah this department is by the University of Utah.)
- Understand the use of visual stimuli. Many times autistic kids are visually oriented. Sometimes nonverbal children are able to communicate using sign language or by pointing to pictures in a special book put together to help them communicate. Even autistic kids who speak may benefit by making a visual chart for the schedule for the day. If you're trying to teach your child how to do something it may help to make a picture chart. (Some autistic kids can even repeat verbal instructions word for word but still lack the ability to turn those instructions into actions in their head. Pictures may somehow help them to do that.)
- See if there are any early intervention programs available where you live. As early as 3-years of age the school district should be contacted to determine whether they have special preschool programs. Ask them for an evaluation.
- When it comes time for your child to start school, contact your school and request to have your child evaluated for special education. Make the request in writing. If school personnel aren't helpful, contact the school district. Obtain a copy of the special education rules for your state from the state office of education. Qualifying for special education opens the door to more services like speech and occupational therapists. When your child is evaluated and qualifies for special education, make sure you have your school set up an Individual Education Plan (IEP) for your child. That document is very important for getting the services and education your child needs. The Individuals with Disabilities Education Act (IDEA) requires that children with special needs receive an education.
Tips
- Try reading "Daniel isn't Talking" by Marti Leimbach, it is a (99%) true story, her story, just with the names of people changed.
- There are many more books available about autism than there were in the past. Check out Amazon or Barnes & Noble. Start to educate yourself. You're going to have to find out what is going to work for you and your child. The more informed you are, the better decisions you can make.
- Read some good theory based parenting books. (Parenting with Love and Logic & Systematic Training for Effective Parenting (STEP) are a couple.) The strategies may need to be modified for your particular child, but it will be helpful to have a good understanding of some good principles for parenting.
- Some kids respond well to vestibular stimulation. (motion) Pulling the child on a scooterboard (put a helmet on the child) or swinging in a hammock may help to calm the child down. There are special swings you can buy which can be set up in a door jam. (Great for rainy days when you can't go outside.)
- Tactile stimulation may help calm a child down. Playing with water or sand are great developmental activities for any child. Clay works well. (As long as your child doesn't eat it.)
- Make sure you feed your child on a regular schedule. Nothing will make a child with developmental difficulties cranky like not getting lunch or dinner on time.
- Activity using large muscle groups helps regulate mood. My son was having a very difficult time with behavior issues in school until an occupational therapist suggested a break every two hours to do some pullups or running. (He was about 7 years old.) The outbursts dropped dramatically. When behavior started to improve, the lenght of time between breaks was gradually increased. When behavior was difficult again, the activity breaks were increased. Taking the kids for a walk or to the park may help behavior at home.
Warnings
- Professional help can be expensive, and will not deliver a magical cure. (Always evaluate the advice you receive no matter what the source. Allow enough time to see if something works. If you try it and it doesn't seem to be working, though, it may be time to make an adjustment.)
- Don't spoil your child. There are a lot of spoiled kids who have disabilities. Special needs kids learn to manipulate just like regular kids. (Read the parenting books!) Set appropriate limits with appropriate modifications. Finding the right balance is probably one of the most difficult parts of having a special needs kid. (Don't worry, you have time to evaluate what's going on and make adjustments.)
Related wikiHows
- How to Praise a Child
- How to Enhance Learning for an Autistic Child
- How to Communicate With an Autistic Child Using the Picture Exchange Communication System
- How to Make a Behavior Intervention Plan for an Autistic Child
- How to Deal with an Autistic Sibling
Sources and Citations
- http://www.utahparentcenter.org/
- http://www.usoe.k12.ut.us/sars/ Utah State Office of Education - Special Education
- http://www.essential-guide-to-autism.com/blog/2006/09/19/coping-with-aggression/ - Useful article on coping with aggression in autistic children
Article provided by wikiHow, a wiki how-to manual. Please edit this article and find author credits at the original wikiHow article on How to Care for an Autistic Child. All content on wikiHow can be shared under a Creative Commons license.
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